Which term describes psychological triggers designed to increase customer spending?

The term that accurately describes psychological triggers designed to increase customer spending is impulse stimuli. Impulse stimuli refer to the elements within a retail environment or marketing strategy that provoke spontaneous purchasing behavior in consumers. This can include visual merchandising, promotions, or even product placements that are strategically designed to catch the consumer's attention and encourage an immediate buying decision.

Impulse stimuli effectively leverage human psychology by appealing to emotions and instincts, rather than rational thought processes. For instance, a well-placed candy display near the checkout counter plays on the consumers' impulse to buy something extra, even if they hadn't intended to do so.

In contrast, while marketing strategies broadly encompass various approaches to promote and sell products, they do not specifically highlight the psychological influence on customer behavior. Behavioral cues relate more to observable actions and reactions rather than the mental triggers that induce spending. Cognitive dissonance discusses the psychological discomfort experienced when one holds conflicting thoughts, which does not pertain directly to increasing spending behavior in the moment. Hence, impulse stimuli is the most appropriate term for the psychological strategies that drive increased consumer spending.