Which design feature can amplify visual appeal and encourage impulse browsing?

Bright, varied lighting is a key design feature that amplifies visual appeal and can effectively encourage impulse browsing. The use of diverse lighting techniques—such as combining ambient, task, and accent lighting—creates an engaging atmosphere that captures attention and highlights specific products or features within a space.

Different lighting intensities and colors can evoke emotions and influence behaviors, drawing customers in and encouraging them to explore the environment more thoroughly. Well-illuminated areas can create focal points that showcase merchandise, making it more likely that shoppers will pause and engage with what they see, ultimately leading to increased impulse purchases.

In contrast, low ceilings may create a sense of confinement and reduce visual interest, minimal display space can limit the variety that draws people in, and uniform color schemes can make a space feel monotonous, dampening the lively atmosphere that diverse lighting can provide.