What does 'design for culture' focus on?

'Design for culture' primarily focuses on promoting familiarity and common ground. This concept emphasizes the importance of understanding and integrating cultural elements when creating design solutions. By doing so, designers can create spaces that resonate with the users, reflect their cultural backgrounds, and enhance their experiences.

Incorporating cultural nuances, symbols, and functionalities allows designs to be more inclusive and relatable, fostering a sense of belonging among the users. The approach does not seek to impose a single aesthetic but rather to celebrate and embrace diversity, making design relevant and meaningful to various cultural contexts.

This focus on familiarity and common ground helps ensure that spaces are welcoming and functional for the intended audience, thus bridging the gap between the design and the cultural identities of the individuals who will inhabit those spaces.